Gautam Adani Super App: Gautam Adani, the richest businessman of Asia and India, is preparing to bring a super app. Super apps are those which provide the benefit of multiple services to a user on a single platform. You will not need to go to different apps when there is a super app. Super App is emerging as the best option to get services like your shopping, grocery, fashion, education, ride, healthcare at one place and Gautam Adani has taken steps to capture this market.
Gautam Adani’s super app will be launched in next 3-6 months
According to a Financial Times report, Gautam Adani is planning to launch a ‘super app’ created by an in-house startup in the next three to six months to connect airport passengers to other Adani Group services. It has been informed in the report that this mobile app will be able to connect the passengers of Adani’s airports with other services of the group. Actually Gautam Adani has told FT in an interview given last week that the portal or app will be launched in the next 3 to 6 months.
What is the advantage of Gautam Adani
Apart from running seven airports in the country, Gautam Adani Group is also building a new terminal and runway for the second facility in Mumbai. 20 percent of India’s aviation traffic goes through Adani Group. There are even reports that Gautam Adani is also investing in taxi fleets in cities where he has operational airports. According to the report, this super app of Gautam Adani will connect air passengers on Adani’s network of airports with other services provided by Adani Group, which can be the easiest way to increase downloads.
The concept of super app came from China
Apart from social media and finance, the model of providing one stop service for online shopping, payment, entertainment has come from China. There Alibaba Group Holding Limited, Tencent Holdings Limited and Meituan have already done this.
The road to Gautam Adani’s super app has not been easy
Although during the Kovid period, there was a strong growth in the business of app business and e-commerce platforms in the world, but this path is not going to be so easy for Gautam Adani. Tata Group and Reliance Jio already have a presence in India in this area, which is going to present tough competition for them. Tata Group’s super app Tata Neu and Mukesh Ambani’s JioMart have already made a mark among the customers.
Challenging environment for e-commerce business started
The second important thing is that after the end of the Kovid period, now those e-commerce sectors are not achieving the same success that they had at that time. For example, the fields of education, beauty and fashion are achieving less growth than before. For example, recently Amazon has closed its test preparation business and meal delivery business. India’s largest digital payment provider Paytm has shown a tremendous decline of 75 percent within a year of bringing its IPO. This is the worst ever performance of a mega IPO in its first year (Source-Bloomberg).
Adani’s super app will face tough competition
Although online grocery shopping is booming in the present era, but there is not much encouraging news about Tata’s super app. The super-app Tata Neu has been downloaded nearly 15 million times, as mentioned by Apptopia data in a Macquarie Capital research note. Although this can be considered a very small number because the number of smartphone users in the country is also around 600 million, whereas by 2026 the street is estimated to have 1 billion smartphone users. Adani Group’s Super App will definitely face tough competition from Ambani’s digital business as the company has access to around 428 million telecom users through Mukesh Ambani’s Jio mobile network and is also expanding into finance, retail business. Huh.
Who Are The Super App Players In Global Markets
In addition to China’s WeChat, Alipay, India’s Paytm, Indonesia’s Goto, Singapore’s Grab, Vietnam’s Jalo and South Korea’s Kakao, many popular super apps are already present in the global market. However, how much scope is there for the business of Super App in India, it will be known in the coming times.