Facebook India initiative, now enjoy every moment of World Cup online, agreement with ICC

Meta Partner With ICC : The ICC Men’s T20 World Cup has started. The final match of the World Cup will be played on 13 November 2022. Let us tell you that this year’s World Cup is being organized in Australia. You can also enjoy the match in Australia on Facebook. Australia uses the latest technology to show cricket. Fans enjoy every moment of the match. Now the ICC has entered into a partnership with the legendary tech company Meta.

Agreement between META and ICC

Tech giant Meta on Friday announced that it has partnered with the International Cricket Council to showcase the best moments of the ICC T20 World Cup on the reels.

See what the ICC said

Company ICC says that fans will be able to reel with match highlights and in-play clips as well as augmented reality effects to support their favorite teams.

What Facebook India said

Manish Chopra, Director and Partnership, Facebook India-Meta, says that today more than half of the videos are being watched on our platform and reel is our fastest growing content format till date. Keeping in mind India’s passion for cricket, we wanted to bring all the action on the reels.

These reels will be included

Users will also be able to add an anthem called ‘Balla Chala’ sung by Ram Sampath and Sona Mohapatra to the reels and stories. Since 2019, Meta has rights to digital content for ICC events, including match recaps, in-play key moments and other match and feature content on Facebook, the company said.

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