The market of soft drinks and cold drinks in India is slowly heating up. The multinational companies Coca Cola and Pepsi, which are already dominating this market, are going to get a tough competition from India’s richest person Mukesh Ambani’s company. Reliance Industries has already launched the decades old brand Campa Cola in a new avatar. Now preparations are on to capture maximum share of this market.
The effect is visible in the market
Reliance Industries has tried to replicate the successful formula of Reliance Jio in the soft drink market. For this, the company has adopted an aggressive strategy in terms of prices. This is the reason that in some markets of India, companies like Coca Cola and Pepsi have to take steps like pricing. However, his troubles have not reduced yet.
Talking with this company
According to media reports, Reliance Consumer Products, a unit of Reliance Industries, is in talks with Kali Aerated Water Works, a Chennai-based company. This conversation is about the participation in the manufacturing and distribution of Reliance’s Campa soft drinks range. Let us tell you that Kali Aerated Water Works manufactures and sells South India’s popular soft drink brand Bovonto.
The brand is popular in South India
According to a news from ET, Reliance Industries had also talked about buying a majority stake in Kali Aerated Water Works before buying Campa Cola in August last year. Bovonto is one of the most popular cola brands in South India and gives tough competition to Coca Cola and Pepsi. Apart from this, Kali Aerated Water Works also manufactures lemon and orange flavored drinks. The company also sells juices and coconut water. The company has more than eight plants.
Reliance will get this benefit
It has been claimed in the news that the talks between Reliance and Kali Aerated Water Works regarding the proposed deal have progressed a lot. If this deal is done, then Reliance will get the benefit of manufacturing capacity of Kali Aerated Water Works as well as a strong distribution structure in one stroke. This will give the country’s richest man’s company a significant edge over its competitors.
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